Araku Valley, India
Araku
Where we come from, in a cup
Our first roast and the reason ¿Por Qué No? exists. Araku is a medium-roast, washed single-origin Arabica from India’s Araku Valley — a misty highland in the Eastern Ghats where farmers grow coffee under native forest canopy the way they always have: no chemicals, no shortcuts, just the land. Think chocolate, citrus, and jaggery — that last one is a traditional unrefined cane sugar from South Asia that tastes like caramel and brown sugar had a kid. The coffee that made us ask: why not India?
¿Por Qué No?
Araku
Where we come from, in a cup
Araku Valley, India
Whole bean · Roasted in Austin
Buy this coffee
Delivers mid-June, 2026Roasted in Austin the week of your drop. More sizes & subs coming soon.
Where it grows
Tap to explore
The specs
Get to know it
Tap any card to expand. The whole story behind the cup, none of the lecture.
The producer
Araku Valley Farmers
Araku Valley, Eastern Ghats
Araku Valley coffee is grown by farming communities across the Eastern Ghats of Andhra Pradesh, India.
Region
Araku Valley, Eastern Ghats
Farm scale
Small family plots
Est.
1898
Country
India
Families cultivate small plots under native forest canopy — shade-grown among silver oaks, jackfruit, and mango trees. Chemicals have never been used here; organic isn’t a certification, it’s just how they farm. The farmers own the produce, profits return to communities, and coffee cultivation has helped reverse deforestation in the region. A GI-tagged origin that’s earned international recognition.
Practices
From farm to your cup
The journey
Harvested
Hand-picked by farmers in Araku Valley, Eastern Ghats
Processed
Ferment-washed, sun-dried on raised beds under forest canopy
Sourced
Sourced locally in Austin, TX
Roasted
Small-batch roasted in Austin the week you order — never sitting on a shelf
Your Cup
Brewed fresh by you, days off the roaster
Harvested
Hand-picked by farmers in Araku Valley, Eastern Ghats
Processed
Ferment-washed, sun-dried on raised beds under forest canopy
Sourced
Sourced locally in Austin, TX
Roasted
Small-batch roasted in Austin the week you order — never sitting on a shelf
Your Cup
Brewed fresh by you, days off the roaster
How it's processed
Washed
Pick
Hand-picked ripe
Wash
Fruit removed
Dry
Parchment dried
In your cup
What you taste
Hand-picked at peak ripeness by farmers across hundreds of villages in the Eastern Ghats.
Cherries are depulped and ferment-washed using traditional methods — clean water, careful timing, no additives. The parchment is then sun-dried on raised beds under the forest canopy. This washed process strips the fruit layer to reveal the bean’s true character: chocolate body, jaggery sweetness (think caramel-y unrefined cane sugar), and a bright citrus lift that’s unmistakably Araku.
What you'll taste
Flavor profile
Chocolate
chocolate
Jaggery
sweet
Citrus
fruit
How this cup unfolds
What hits you first, what stays in the middle, and what lingers after the last sip. Hover or tap a tier.
How we brew it
Araku · Hoffmann V60
Source: James Hoffmann — The Ultimate V60 Technique
Coffee
30g
Water
500g
Temp
93°C / 199°F
Total time
3:30
Pour schedule
- 0s
Bloom · 60g
Pour 2× coffee weight. Swirl.
- 45s
Pour 1 · 300g
Up to 60% by 1:15. Steady spiral.
- 1:15
Pour 2 · 500g
Up to 100% by 1:45. Stir gently, swirl bed flat.
- 3:30
Drawdown · 500g
Drains by 3:30. Pull when dry.
Hoffmann's reference V60 recipe. Forgiving, clean, repeatable. Adjust grind first if it's drawing too fast or too slow.
Price transparency
Where your $21 actually goes
$21
Hover any segment to see what it covers.
Farmers
$7.98
38% of the bag
Import & Sourcing
$4.20
20% of the bag
Roasting
$4.62
22% of the bag
¿Por Qué No?
$4.20
20% of the bag
$7.98 of every bag goes straight to the farmer.
38% — well above commodity market rates. That's the whole point.
Not quite your cup?
Here's where the menu goes
Same lineup, different directions. Pick the one that matches what you actually want.
Want fruit-forward & wise?
Wiseberry
Sidama natural · sun-dried
blueberry · cocoa · creamy
Want it bolder?
Filter Royale
South Indian filter, dialed in
malt · dark cocoa · milk-friendly
Or see the whole lineup and pick blind.
$21
Whole bean