Privacy Policy

Last updated: April 7, 2026

¿Por Qué No? ("we," "us," or "our") operates the website porqueno.fun. This policy explains how we collect, use, and protect your personal information when you use our website and services.

What We Collect

We collect information you voluntarily provide:

• Email address — when you subscribe to our newsletter, claim a first-batch bag, take our coffee quiz, submit a contact form, or request a brew recipe via email.
• Grind preference — when you claim a first-batch bag (whole bean or ground, plus grind level).
• Quiz responses — your answers to our coffee personality quiz, used to generate your archetype result.
• Contact form messages — your name and message when you reach out via our contact form.
• Brew log entries — brew parameters and tasting notes you voluntarily log on our recipe pages (stored locally in your browser).
• Order information — when you purchase through our Shopify-powered shop, Shopify collects payment and shipping information per their own privacy policy.

How We Use Your Information

• Email communications — we send you newsletters, product updates, event announcements, and order confirmations. All marketing emails include an unsubscribe link.
• Order fulfillment — to coordinate local delivery or pickup of your coffee orders in the Austin, TX area.
• Quiz results — to generate and email your personalized coffee archetype.
• Improving our products — aggregate quiz data and feedback help us understand what our community wants.

Third-Party Services

We use the following services that may process your data:

• Resend — for sending transactional and marketing emails. Your email address is stored in our Resend audience.
• Convex — for storing subscriber events, quiz responses, and first-batch claims.
• Shopify — for processing purchases. Shopify has its own privacy policy governing payment and order data.
• Vercel — for hosting our website.

Data Retention

We retain your email address until you unsubscribe. Quiz responses and subscriber events are retained indefinitely for analytics purposes. You can request deletion of your data at any time by emailing us.

Your Rights

• Unsubscribe — every email includes an unsubscribe link. You can also visit porqueno.fun/unsubscribe.
• Data deletion — email team@porqueno.fun to request deletion of your personal data.
• Access — you can request a copy of the data we hold about you.

Cookies

Our website uses essential cookies for functionality (e.g., Shopify cart state). We do not use tracking cookies or third-party analytics that track individual users across sites.

Children's Privacy

Our services are not directed to individuals under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date.

Contact

Questions about this privacy policy? Email us at team@porqueno.fun.